Hey there! I’m Rick Otton, and I’m excited to take you on a journey behind one of the most iconic real estate movements in history.
Have you ever thought about where those eye-catching yellow and black ‘We Buy Houses’ signs originated? It all started with the ‘Savings and Loans’ crisis back in the late 1980s and early 1990s. During that time, banks in the Southern States of the USA shut down, and it really shifted the whole scene of real estate transactions for good.
With all this change happening, it was clear that we needed a fresh take on real estate. The bright yellow and black signs were picked for their visibility, leading to the creation of the ‘We Buy Houses’ strategy—aimed at drawing in sellers during the downturn of the property market.
So, it all kicked off in Dallas when they stopped offering assumable real estate loans. This really pushed people to come up with some creative marketing strategies to deal with a market that was facing vacancy rates as high as 30% and where institutional lending just wasn’t an option. The Yankees were heading back up north, and it was clear that a new perspective on real estate was in order.
So, here we are in a time when it feels like history is just cycling through again with all these market changes. I’m excited to share some global insights with you. Financial crises hit various markets at different moments, and I want to chat about the processes and legal frameworks that can help tackle these challenges—insights I’ve picked up from years of dealing with tough times.
Since we kicked off our first investments in Europe back in 2002, and as we’ve recently branched out into Asia, ‘We Buy Houses’ has been on the move, always adjusting to what homebuyers and sellers need in this ever-changing real estate scene. Our mission, which we set out over 30 years ago, still holds strong: ‘Changing the Way the World Buys and Sells Houses to Benefit Us All.’
How about we shake things up together?
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